About Us
Since 1987 you may have known us as AIA, or American Insurance Administrators, or as one of our three core divisions: AIA Property & Casualty (P&C), Benefits Resource Group (BRG), or as Benefits Broker Solutions (BBS). You may have heard something about us becoming part of Alera Group in 2017. But we are all one company, and now we are aligning our name, our brand, our new look, and our new website to reflect that strong one-company story.
Work With Us
We are passionate about collaboration and growth. Enjoy working in a highly collaborative culture? Looking for an exciting environment that is constantly growing and improving? If you care about providing outstanding client service while serving local communities, then we may be looking for you.
Meet Our Team
Ashley Heller
Account Manager, Advanced Strategies
Ashley serves as an Employee Benefits Account Coordinator working uniquely on advanced healthcare strategies and wellness solutions for clients. She supports a number of advanced health strategies including our suite of GameChanger programs. She is integral to the implementation and ongoing engagement of these unique solutions and strategies. Ashley’s responsibilities include supporting clients through the implementation and launch of vendor solutions, developing engagement strategies, and supporting and managing the ongoing relationships between vendors and clients. Ashley joined the team in 2019.
Ashley holds a Bachelor’s degree in Business from Point Park University. She is known for her organizational skills as well as her focus and attention to detail and looks forward to working closely with clients on their unique initiatives.
Deb Hoffer
Benefits Administration, HR Technical Supervisor
Deb is the Benefits Administration/HR Technical Supervisor responsible for servicing and assisting our clients, Alera Group partner clients, and our broker partner clients with benefit administration technology. Deb oversees the day-to-day functions of the Benefits Administration department. She delivers extraordinary service and is knowledgeable with building and maintaining electronic benefit-enrollment platforms, as well as configuring electronic enrollment files that are sent to carriers.
Deb spent part of her professional career working in the collections industry handling bookkeeping and payroll functions. After Deb finished her degree, she decided to pursue a career in the Human Resources field which lead her to her current position in Benefits Administration.
Deb is a licensed Life, Accident and Health agent and holds a BS degree in Business Administration with a Certificate in Human Resources.
Tyler Hollinger
Plan Administrator, Employee Benefits
Tyler officially joined the team in February 2020, bringing with him a solid foundation in client relations and an eye for seamless benefits administration. A trusted friend of the firm, Tyler had already assisted the client management and benefits administration teams for years as a Senior Project, often stepping in during the busiest times. Before joining our team, he spent three years managing Autobahn in Lemoyne, where he honed his customer service skills and developed a knack for problem-solving. In August 2024, Tyler expanded his expertise by earning his Health and Life Insurance License. As a Plan Administrator, he skillfully processes MERP™, HSA, and FSA claims, adding a personal touch to each interaction.
Baron S. Keefer, CPCU, MBA
Commercial Lines (Producer)
Baron is a Producer for the Property and Casualty division in Mechanicsburg. In addition to managing the operations, he is also a Senior Producer responsible for managing and growing a significant book of commercial clients. Baron specializes in construction, but he also handles clients in numerous other industry segments. He has expertise in traditional insurance products, as well as large deductibles, retros, self-insurance, and captives. Baron utilizes a consultative type of approach to analyzing his clients’ exposures to risk and determines the best solution to address them.
Baron has been with the team for over 20 years and previously served as a Regional Claims Manager in the insurance industry for several years. This experience has aided his ability to serve clients with a strong claims background and understanding of the coverage afforded under the insurance contract.
Baron is a licensed Property and Casualty agent and he also holds the Chartered Property Casualty Underwriter (CPCU) designation, the Construction Risk and Insurance Specialist (CRIS) designation as well as a Master’s In Business Administration (MBA) with a focus in Management from Loyola University.
EXPERT EDUCATION
Events and Webinars
Employee Benefits
AI Advantage in Benefits: Practical Use Cases That Support HR and Employees
A practical view of how AI can support benefits teams while improving the employee experience.
November 17, 2026 at 01:00 pm CT | Virtual
Register Here
Employee Benefits
The Compliance Pathway Q4
Don't miss this ongoing opportunity to ensure you comply with current regulations and are prepared for what's ahead.
December 2, 2026 at 01:00 pm CT | Virtual
Register Here
THOUGHT LEADERSHIP
Insights
Employee Benefits
Legal Alert: IRS Issues ACA Affordability Percentage Adjustment for 2027
The Internal Revenue Service (IRS) has released Rev. Proc. 2026-26.
July 24, 2026
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Property and Casualty
Commercial Real Estate Insurance Market Shows Signs of Relief, With Conditions
There are emerging signs that the commercial property insurance market is beginning to soften. However, the benefits of this shift are not being felt uniformly across all real estate portfolios.
July 16, 2026
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Employee Benefits
Legal Alert: Clients With Massachusetts Private PFML Plans Renewing After July 1, 2026
Alert for any employer with at least one employee in Massachusetts, even if the employee is remote.
June 30, 2026
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Legal Alert: PCORI Fees Due By July 31, 2026
This alert is of interest to all employers that sponsor self-insured group health plans, including Health Reimbursement Arrangements (HRAs). Note that the PCORI fee does not apply to most health FSAs.
June 29, 2026
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