Employee Benefits

Alera Group Acquires Broad Reach Benefits, LLC

February 12, 2019

DEERFIELD, IL — Alera Group, a leading national insurance firm, today announced that it has acquired Broad Reach Benefits, LLC, effective February 1, 2019. Terms of the transaction were not announced.

Broad Reach Benefits, headquartered in Madison, New Jersey, offers a wide range of employee benefits services and assists its clients by overseeing the entire employee benefits process. The firm focuses on bringing actuarial analysis, reporting metrics throughout the year and state-of-the-art technology previously only available to large corporations to middle market and small employers.

“Broad Reach Benefits is a fantastic addition to Alera Group, and we look forward to integrating their benefits expertise within our growing business in the northeast,” said Alan Levitz, CEO of Alera Group. “The existing collaborative culture within Broad Reach is a strong fit with our national culture. We are excited to welcome Broad Reach into the Alera Group family.”

“We are thrilled to become part of Alera Group and its exciting goal of working together to bring expanded national resources into our existing relationships,” said Phil Cohen, Managing Partner of Broad Reach Benefits. “The Broad Reach Benefits team looks forward to collaborating with other Alera Group firms across the country, many of whom I have known for years, as we enhance our service offerings with additional resources and expertise.”

All Broad Reach Benefits employees will continue operating out of the firm’s existing locations in New Jersey and Tennessee under the name Broad Reach Benefits, an Alera Group Agency, LLC.

Alera Group was formed in early 2017 and is one of the nation’s foremost independent insurance agencies. For more information on partnering with Alera Group, visit Partner With Us at www.aleragroup.com.


About Alera Group
Based in Deerfield, IL, Alera Group’s over 1,500 employees serve thousands of clients nationally in employee benefits, property and casualty, risk management and wealth management. Alera Group is the 15th largest privately held firm in the country. For more information, visit www.aleragroup.com or follow Alera Group on Twitter: @AleraGroupUS.

M&A Contact
Rob Lieblein, Chief Development Officer
Email: rob.lieblein@aleragroup.com
Phone: 717-329-2451

Media Contact
Jessica Tiller, Weiss PR
Email: jtiller@weisspr.com
Phone: 443-621-7690