Employee Benefits

Alera Group Acquires Three New Firms

November 26, 2018

New Acquisitions Expand Benefits and Risk Management Expertise

DEERFIELD, IL — Alera Group, a leading national employee benefits, property and casualty, risk management and wealth management firm, has acquired four new firms: CRISP Insurance Advisors, Lively Insurance and Loretz Insurance, LLC. Terms of the transactions were not disclosed.

CRISP Insurance Advisors (CRISP), a New Jersey based firm,was formed in 2012 after merging a personal and commercial lines agency with an employee benefits firm. CRISP is a boutique insurance agency built on the foundation of integrity, expertise and synergy. CRISP seeks to provide clients with outstanding customized strategies and solutions that meet their unique insurance needs.


Lively Insurance is a progressive employee benefits firm that provides strategic solutions to businesses and municipalities. For more than 20 years, Lively Insurance has focused on a customer centric approach. They strive to aid their clients to find the most advantageous solutions for their employee benefit packages. Lively Insurance will join Alera Group through local firm CBP.



Loretz Insurance, LLC
specializes in professional liability and offers all lines of insurance, from Buy-Sell Agreements to Cyber Liability. The firm’s mission is to bring clients innovative insurance solutions at prices they can afford. Loretz Insurance will join Alera Group through local firm Kaercher Insurance.


“Each of these firms is an exciting addition to Alera Group as we continue to enhance our coverage and capability across the country,” said Alan Levitz, CEO. “The industry knowledge and experience of CRISP Insurance Advisors, Lively Insurance and Loretz Insurance will be powerful additions and contributors to our collaborative national culture.”


Alera Group was formed in early 2017 and is one of the nation’s foremost independent insurance agencies. For more information on partnering with Alera Group, visit Partnership Opportunities at www.aleragroup.com.

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About Alera Group
Based in Deerfield, IL, Alera Group’s over 1,000 employees serve thousands of clients nationally in employee benefits, property and casualty, risk management and wealth management. Alera Group is the 15th largest independent insurance agency in the country. For more information, visit www.aleragroup.com or follow Alera Group on Twitter: @AleraGroupUS.

M&A Contact
Rob Lieblein, Chief Development Officer
Email: rob.lieblein@aleragroup.com
Phone: 717-329-2451

Media Contact
Jessica Tiller, Weiss PR
Email: jtiller@weisspr.com
Phone: 443-621-7690