Employee Benefits

Alera Group Names Kathy Seabold as Senior Vice President of Marketing

October 18, 2021

Deerfield, IL., October 11, 2021 — Alera Group, a leading independent, national insurance and wealth management firm, today announced the appointment of Kathy Seabold as Senior Vice President of Marketing. In this new role reporting to Alera Group President, Jim Blue, Seabold will be responsible for corporate brand management and developing marketing strategies and programs that help drive revenue growth nationally and throughout Alera Group’s 120 locations. 

Seabold brings more than 20 years of experience in building marketing programs that produce measurable business impact. She most recently served as Executive Director of Marketing and Content at JPMorgan Chase Commercial Banking. At Alera Group, Seabold will play a critical role in supporting continued acquisitions and organic growth by forging collaborative partnerships with the sales organization, practice leadership and the many subject matter experts across the organization. She will oversee all external communications, digital marketing, public relations and creative services teams.

“We are a company that values collaboration for the benefit of our clients, and Kathy is a seasoned veteran with a proven leadership style and a history of building client-centered teams,” said Blue. “She will be instrumental in amplifying the Alera Group brand and developing strategic marketing programs that allow producers and advisors to have more productive conversations with prospective and current clients. We are fortunate to have such an outstanding professional join our leadership team, and we warmly welcome her to the company.”

“I have been impressed by the rapid growth of Alera Group and its remarkable focus on enhancing the client experience,” said Seabold. “I am honored to join the team and look forward to working nationally and locally to further strengthen the company’s leadership position.” 

Seabold holds an MBA in International Marketing from DePaul University and a Bachelor of Arts from Northern Illinois University. She will be based out of the Greater Chicago area.


About Alera Group

Alera Group is an independent, national insurance and wealth management firm with more than $850 million in annual revenue, offering comprehensive employee benefits, property and casualty insurance, retirement services and wealth management solutions to clients nationwide. By working collaboratively across specialties and geographies, Alera Group’s team of more than 3,000 professionals in more than 120 offices provides creative, competitive services that help ensure a client’s business and personal success. For more information, visit www.aleragroup.com or follow us on LinkedIn.