Employee Benefits

Alera Group Strengthens Employee Benefits Division with Acquisition of Customized Benefit Solutions, Inc. (CBSI)

November 30, 2021

Alera Group, a top independent, national insurance and wealth services firm, announced today the acquisition of Customized Benefit Solutions, Inc. (CBSI), an employee benefits and insurance firm based in Hightstown, New Jersey.

“At Customized Benefit Solutions, Inc. we are dedicated to helping businesses truly connect with their employees,” said Vladimir St. Phard, President & CEO of CBSI. “Studies have shown employees are more satisfied with their jobs when educated on their benefits. By using health insurance and employee benefits as a tool, we help reduce employee stress and increase productivity and retention. The pandemic has proved that many of the old ways will not work, and what feels right is community and connectedness with each other. Many of our clients have done virtual happy hours and scavenger hunts or similar and we see a positive difference with these clients.”

From group employee benefits to Medicare enrollment, payroll processing and management, and individual plans, CBSI unlocks employee engagement through education and customized insurance solutions. The agency engages in a multi-step process to listen to, learn and clarify employee concerns, creating solutions that align company benefits with employee wants and needs. CBSI provides an array of services including group health insurance, dental, vision and group life.

“It was an obvious choice to join Alera Group with their culture of collaboration. Alera Group understands that we are built for community and that is where I want my team to be. We are excited to grow with them,” added Vladimir St. Phard.

CBSI joins Alera Group through CRISP, an Alera Group company in New Jersey. The CBSI team will continue serving clients in their existing roles. Terms of the transaction were not announced. CBSI was represented and advised on the transaction by Helfer & Associates LLC, located in Englewood, NJ.


About Alera Group

Alera Group is an independent, national insurance and wealth management firm with more than $850 million in annual revenue, offering comprehensive employee benefits, property and casualty, retirement plan services and wealth services solutions to clients nationwide. By working collaboratively across specialties and geographies, Alera Group’s team of more than 3,000 professionals in more than 120 offices provides creative, competitive services that help ensure a client’s business and personal success. For more information, visit www.aleragroup.com or follow us on LinkedIn.