Employee Benefits

Direct Benefits, Inc. Joins Alera Group in Latest Acquisition

May 18, 2021

Online insurance marketplace allows customers to shop, compare and bundle a variety of insurance plans

Alera Group, a top independent, national insurance and wealth management firm, today announced the acquisition of Direct Benefits, Inc., an agency insuring individuals, families, retirees and small businesses with dental, vision, pet, travel, short-term medical and ID theft coverage.

“We take a customized approach to insurance because we know not every insurance plan fits everyone,” said Dave Bortnem, CEO of Direct Benefits. “Alera Group’s unique entrepreneurial culture, combined with our innovative mindset, will allow us to expand on delivering more valuable, robust insurance protection plans and take customer experience to new levels.”

Direct Benefits online marketplace provides one-stop insurance shopping to nearly 17,000 independent agents, brokers, consultants and general agents in all 50 states. The agency is located in Saint Paul, Minnesota, and has been protecting clients for two decades.

“Since its founding in 2001, Direct Benefits, Inc. has been a leader in direct to consumer marketing. The innovative online marketplace compares dental, vision, pet and other insurance quotes from multiple providers, allowing clients to find the specific coverage that fits their needs,” said Alan Levitz, CEO of Alera Group. “We are pleased to welcome Direct Benefits to Alera Group and look forward to helping Dave and the team continue to build and leverage their platform nationwide.”

The Direct Benefits team will continue serving clients in its existing roles. MarshBerry served as the sole financial advisor to Direct Benefits throughout the transaction. Terms of the transaction were not disclosed.


About Alera Group

Alera Group is an independent, national insurance and wealth management firm with more than $500 million in annual revenue, offering comprehensive employee benefits, property and casualty, retirement services and wealth management solutions to clients nationwide. By working collaboratively across specialties and geographies, Alera Group’s team of more than 2,000 professionals in more than 100 offices provides creative, competitive services that help ensure a client’s business and personal success. For more information, visit www.aleragroup.com, or follow us on LinkedIn or Twitter.