The Market for Employee Benefits in 2025

After the crush of Open Enrollment and celebration of the winter holidays, business decision-makers and HR professionals are returning their focus to designing their organization’s employee benefits program. To assist in that endeavor, Alera Group on January 16 will release our 2025 Employee Benefits Market Outlook and host the first in our 2025 series of Engage webinars to introduce the report. 

Join us from 1-2 p.m. CT as we highlight the key findings in the Market Outlook and discuss how trends in employee benefits may affect your offerings. The insights we’ll share and the questions we’ll answer will help you determine your benefits strategy for the months ahead. 

Topics of discussion 

During the webinar, we’ll discuss the Market Outlook’s findings on market trends, their impact on insurance, and employer strategies regarding medical care, pharmacy, and mental and behavioral health.  Our discussion of pharmacy will delve into ongoing demand for expensive GLP-1 drugs for weight-loss, the use of specialty medications for chronic conditions and the impact pharmacy spend has on employers.  

Joining me on our panel of experts will be Alera Group colleagues Sally Prather, Executive Vice President and our Employee Benefits practice leader; Danielle Capilla, Senior Vice President of Compliance and Organizational Strategy; and Chris DeLorey, Senior Vice President of Benefits Sales. All three were key contributors to the Market Outlook, making them ideal guides to walk you through the report’s findings and analysis. 

About the Market Outlook 

Based on insights from Alera Group subject matter experts and secondary research, Alera Group’s 2025 Employee Benefits Market Outlook combines data-driven analysis with informative graphics. The result is a comprehensive guide to making informed decisions on offering the kind of benefits that make your business an employer of choice without damaging your bottom line. 

In addition to a summary of key findings, the Market Outlook includes sections dedicated to six essential elements of employee benefits, each with subsections on market trends and employer strategies: 

• Medical Insurance; 
• Prescription drugs; 
• Dental Insurance; 
• Voluntary benefits; 
• Mental and behavioral health; 

• Women’s health, including the striking gap between insurance coverage and spending on women’s health vs. coverage and spending on men’s health;  

• HR technology, with a focus on artificial intelligence (AI) and big data, and what advances in those areas mean to the future of employee benefits. 

The report also explores age demographics and the importance of providing a range of offerings that addresses the priorities of both Baby Boomers and Gen Z, as well as every generation in between.  

We look forward to having you explore the 2025 Employee Benefits Market Outlook with us on January 16. For a short video on the report and the webinar, click here. To register for the webinar, click on the link below. 

REGISTER FOR THE WEBINAR 

About the author 

Marcy Updike 
Director of Market Research 
Alera Group 

Marcy Updike has more than two decades of experience in market research, customer analytics and product insights. She became Alera Group’s Director of Market Research in 2022. Her primary responsibilities include project management of Alera Group’s Employee Benefits benchmarking survey and tool. In addition, Marcy works with the Alera Group offices around the country to develop thought-leadership research and meet the informational needs of our clients. 

Contact information: 

• marcy.updike@aleragroup.com 
• Connect with Marcy on LinkedIn