About Us
Since 1999, SIG, an employee benefits firm, has been dedicated to partnering with our clients and providing exceptional customer service. The inspirational basis for our operating business principles is: “If you take care of Baltimore, Baltimore will take care of you.” This philosophy has instilled itself in our culture and practice of all employees. SIG has years of industry experience, which has given us an edge over the competition in the vast wealth of knowledge and resources we have gathered. Our employees are passionate about helping and forming long-lasting relationships with others, and when you partner with us, we become a true extension of your company.
In 2017, SIG and 23 other like-minded, entrepreneurial firms came together to form Alera Group. Since then, Alera Group has grown to become the 11th largest independent insurance and financial services firm in the nation with over 4,000 employees, 180 firms, and thousands of clients across the country.
In 2023, we officially began embracing the Alera Group brand. What remains consistent is holding our clients at the core of our business; we focus on bringing personalized solutions, expanding our capabilities, and deepening our resources nationally.
Mission
We go the extra mile to help navigate the healthcare system and marketplace for our clients in order to advise them on the creation of comprehensive benefits plans that align with their core values to maximize their investment while controlling their costs. Our team-oriented approach allows us to become an extension of our clients’ HR departments. Through our vast knowledge and resource base, we keep our clients educated and well informed with the ever-changing healthcare regulations and marketplace.
Core Values
In order to create the organizational culture we desire, we embrace and embody the following core values:
- Partnership
- Integrity
- Creativity
- Flexibility
- Passion
- Collaboration
- Excellence
Meet Our Team
People you can count on. People you can trust.
Diana Johnson
Employee Benefits Consultant
Diana is a problem-solving Life/Health agent and Employee Benefits Consultant who has been in the insurance industry for 35+ years. As a student of this ever-changing industry Diana has earned multiple professional designations including Certified Employee Benefits Specialist (CEBS) from the Wharton School of Business, Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC). Her Insurance Accolades include Past President of Eastern Shore Association of Health Underwriters (ESAHU), Past President of National Association of Insurance and Financial Advisors - Chesapeake (NAIFA – Chesapeake), as well as a three-time winner of ESAHU’s “Insurance Person of the Year.”
Diana is a team player who partners well with other professionals to bring solutions to employers. She works with decision-makers to develop benefit strategies to meet their company’s financial goals as well as employees’ needs. As a Toastmaster “Competent Communicator,” Diana also enjoys leading employee meetings to explain available benefits and how to best use them.
Sam Kelsh
Account Manager
Samantha joined the firm in 2013 and is an Account Manager. She works primarily with large group clients. In her role, she assists account managers with all aspects of customer service, including proposals, audits, renewals, client collateral, open enrollment meetings and day-to-day support. She researches, reviews and resolves claim and enrollment issues promptly and offers valuable support for clients’ group administrators, the human resources department and is an advocate for the employees.
Samantha holds a Bachelor of Science degree in Athletic Training from Salisbury University as well as a Life and Health License.
Carolyn Kinna
Senior Account Manager
Carolyn joined the firm in 2001 and brings over 20+ year of industry experience. Carolyn is a Senior Account Manager for group clients of all sizes. Carolyn’s primary focus is fully insured and self-funded clients, including negotiating renewals, implementation and compliance knowledge. Carolyn prepares detailed plan design analysis of various benefits to aid clients in making informed decisions regarding their benefits package. She facilitates and conducts open enrollment meetings through the development of employee communication materials and carrier coordination. Carolyn holds Life and Health licenses in both Maryland and Pennsylvania and a Business Administration degree from Villa Julie College.
Renee Knighton
Senior Account Manager
Renee joined the firm in April of 2019 and is a Senior Account Manager. She brings with her 20 years of industry experience. Renee focuses her expertise in large group clients by assisting with benefit plan design, advising, educating and coordinating internal and external resources to meet client’s needs and expectations. Renee facilitates open enrollment meetings through the development of employee communication materials and carrier coordination. She ensures retention by establishing strong relationships and providing proactive, consultative expertise based on each client’s unique needs and challenges. Renee holds a Life & Health Insurance License.
Community Service
Paying it Forward is a core component at our firm. Our culture thrives on community involvement where we proudly support our clients, employees and the communities in which we live and work.
We empower our employees to “pay it forward” by fostering a sense of purpose and providing opportunities for impact in our community. One way we do this is by supporting causes and initiatives proposed by our team and providing opportunities to serve the
We empower our employees to “pay it forward” by fostering a sense of purpose and providing opportunities for impact in our community. One way we do this is by supporting causes and initiatives proposed by our team and providing opportunities to serve the wider world. We believe having a culture that encourages serving and giving is a significant contributor to life and career fulfillment, which enhances our overall wellbeing. With the help from our Culture Committee, we have the opportunity to serve our community together with multiple planned events each year.
We strive to creating lasting relationships with our clients. We are proud to support our clients and friends of the firm in their mission and their organizations that help create meaningful, lasting change in our community. Interested in us serving your
We strive to creating lasting relationships with our clients. We are proud to support our clients and friends of the firm in their mission and their organizations that help create meaningful, lasting change in our community.
Interested in us serving your non-profit or organization? Reach out and let us know! Email us here
EXPERT EDUCATION
Events and Webinars
Employee Benefits
Foundations – Understanding the Multigenerational Workforce
In our three-part webinar series, Designing Benefits That Work – A Data-Driven, Multigenerational Focus, we’ll explore multigenerational workforce insights, debunk generational myths, share early- and late-career planning strategies, review legal and compliance trends and provide actionable tools and resources.
January 21, 2026 at 10:00 am CT | Virtual
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Employee Benefits
The 2026 Market Reality: Why Costs Feel Uncontrollable — and Where Leaders Still Have Leverage
A clear map of where leaders can act in 2026 and how to prioritize decisions that move cost and outcomes.
January 22, 2026 at 01:00 pm CT | Virtual
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Employee Benefits
Designing Benefits for Early - and Mid-Career Employees
In our three-part webinar series, Designing Benefits That Work – A Data-Driven, Multigenerational Focus, we’ll explore multigenerational workforce insights, debunk generational myths, share early- and late-career benefit strategies, review legal and compliance trends, and provide actionable tools and resources.
February 4, 2026 at 10:00 am CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
IRS Releases Guidance Related to Recent HSA Changes
The IRS recently released Notice 2026-5, which provides guidance and answers to common questions related to the expanded availability of health savings accounts (“HSA”) under the Reconciliation Act (previously named the One Big Beautiful Bill Act) passed into law earlier this year.
December 30, 2025
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Employee Benefits
Legal Alert: Agencies Clarify How Certain Fertility Benefits May be Treated as Excepted Benefits
This alert is of interest to all employers that offer fertility benefits or may be interested in offering fertility benefits in the future.
November 4, 2025
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Legal Alert: IRS Adjusts Health Flexible Spending Account and Other Benefit Limits for 2026
This alert is of interest to all employers that sponsor health FSAs and qualified transit plans, among others.
October 10, 2025
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2025 Leave Report: Insights to Guide 2026 Leave Planning
Explore Alera Group’s 2025 Leave Report. Benchmark PTO, parental leave, and holiday policies to strengthen employee retention and recruitment as you plan for 2026 and beyond.
October 1, 2025
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