About Us

    The word Shomer means “Guardian”, and we take our name to heart. Since the company’s incorporation in 1999, every program we develop, webinar we offer, and policy we propose is crafted with our clients’ needs in mind. We receive compliments and thanks from our clients every day because they appreciate the level of service that we tailor to each one. Single location, multi-state, high risk or low, Shomer is able to adapt and provide custom service. On May 1st, 2019 the Alera Group acquisition of Shomer Insurance opened a new set of opportunities for Shomer and its clients. After this strategic acquisition, Shomer has been able to expand, adding even more value for our clients while still maintaining our identity.

    Meet Our Team

    Ari Baer

    President
    no photo icon

    Ari started his career as a commercial lines producer for the Shomer Insurance Agency in 2004. After learning the ins and outs of insurance, he undertook the task of developing the Shomer Healthcare Division, which specializes in the insuring of skilled nursing, assisted living, and residential care facilities in addition to home health agencies and hospitals.

    Ari’s motivation has always been the client’s success. With this in mind, he has assembled a singularly dedicated team of experts who share in his ambitions for overachievement. The addition of the Risk Management team, several exceptional software platforms, and the further expansion of Shomer into new fields, have allowed Ari to create the unique client experience Shomer is known for.

    EXPERT EDUCATION

    Events and Webinars

    Property and Casualty

    2025 Property and Casualty Market Outlook

    Join our property and casualty experts for an exclusive look at the trends and challenges shaping the insurance landscape in 2025.

    January 15, 2025 at 01:00 pm CT | Virtual

    Sign Up
    Image that reads alera group webinar

    Employee Benefits

    Setting Your Strategy for the New Year: Alera Group's 2025 Employee Benefits Market Outlook

    Our experts will highlight key results from Alera Group’s "2025 Employee Benefits Market Outlook" and explain how these trends can impact your benefits program this year.

    January 16, 2025 at 01:00 pm CT | Virtual

    Sign Up
    Webinar graphic - Alera Engage

    Employee Benefits

    The Value of Voluntary Benefits

    In this session, our experts will showcase the value of voluntary benefits, from financial savings to improved retention to addressing the specific needs of their employees.

    March 20, 2025 at 01:00 pm CT | Virtual

    Sign Up
    Webinar Graphic

    THOUGHT LEADERSHIP

    Insights

    Employee Benefits

    State of the Market for Employee Benefits in 2025

    What are the needs and priorities of those in the workforce and the employment market? What are rival businesses offering to attract and retain the best the market has to offer? And what shifts are taking place in the market that employers should anticipate and prepare for? Alera Group’s 2025 Employee Benefits Market Outlook, scheduled for release on January 16, provides answers to those essential questions.

    December 19, 2024

    Find out more

    Property and Casualty

    It’s Here! — Alera Group’s Fifth Annual 'Property and Casualty Market Outlook'

    Alera Group's "2025 Property and Casualty Market Outlook" is your guide to making informed decisions regarding your business and personal insurance coverage.

    December 12, 2024

    Find out more

    Employee Benefits

    Don’t Forget About Your Gag Clause Attestations

    When the Consolidated Appropriations Act, 2021 (CAA) was enacted on December 27, 2020, it included a provision that prohibits group health plans and health insurance carriers from entering into certain agreements that, either directly or indirectly, restrict the release of certain information related to provider networks and de-identified encounter data, among other things. Such restrictions are commonly referred to as “gag clauses.” The CAA also requires plans and carriers to attest annually that their agreements do not include such impermissible gag clauses.

    November 20, 2024

    Find out more

    Employee Benefits

    Avoiding an Employee Lawsuit Over a Tobacco Surcharge Claim

    Tobacco surcharges on health insurance premiums for employees who use tobacco products are attractive options for employers looking to keep their workforce healthy while lowering their organization’s healthcare costs. But surcharges can go too far, and many employers may be unaware of the limitations. Alera Group's new whitepaper on tobacco surcharges is designed to assist employers in complying with federal regulations.

    November 19, 2024

    Find out more