About Us
Our Firm
Founded by John Davidson in 1983, our firm offers customized employee benefit solutions and consulting services built around our clients’ goals and objectives. We specialize in creative benefit solutions, strategic planning and easing the benefits burden on HR. We exclusively work on large group (> 100 employees) employee benefits. Our leading goal is to practice with the best principles always in mind. Making a difference in everything we touch is what we live and breathe each day.
Formerly known as Davidson Benefits Planning, we are a fully-owned division of Alera Group based in Tigard, Oregon.
Our Philosophy and Culture
We value of integrity, hard work, and professionalism. We are committed to innovation and creative employee benefits, risk management and insurance solutions. This is accomplished through our philosophy which is to:
- Expect far more from ourselves than we do from others
- Inspire excellence and success
- Lead with integrity and wisdom
- Provide fanatical attention to service, consistency and detail
Our promise is to partner with our clients to offer exceptional customer service, support, solutions and resources in every touchpoint we have with them. We are committed to recommending ideas, programs, products and services that will maximize the value and ensure the success of cost-effective benefit plans for each and every client.
Well known in the community for our culture, we make concerted efforts to be inclusive, open to everyone’s perspectives and to be optimistic and engage the mind and spirit. Culture development comes from our entire staff. Our culture committee coordinates a variety of events including community volunteer activities to have fun together and invigorate staff.
Part of our culture is also to practice The Collaborative Way which emphasizes Speaking Straight, Being There for Each Other, Listening Generously, Acknowledge & Appreciation and Honoring Commitments. We have ongoing training and support for our employees. The training and message has been extremely well received.
As a result, we have very happy and appreciative employees and outstanding performance for our clients. Our firm achieved Top 100 Employer to Work for in Oregon for the 16th year in a row.
Meet Our Team
People you can count on. People you can trust.
Brenda Bassett
Executive Director, Employee Benefit Operations
Brenda Bassett primarily serves as our agency Senior Vice President of Internal Operations and Human Resources, secondarily as a Benefits Consultant. She is focused on delivering an exception experience to DBP’s clients by supporting the operational infrastructure, which includes leading the Account Management and Sales Support team. She began her career with DBP in 2006, and has over 30 years of experience in account management, compliance, product development, health plan and benefit administration/operations, business operations and human resources.
She holds a Bachelor’s of Science degree from the University of Oregon.
Bethany Bin Daar
Account Manager
Bethany Bin Daar has been an integral part of Davidson Benefits Planning since 2019, bringing a wealth of experience and expertise to her role as an Account Manager. With her Life and Health License and a Master of Science in Management and Leadership from Western Governors University, Bethany is dedicated to providing exceptional service to clients in the employee benefits insurance industry.
In her position, Bethany serves as the day-to-day expert on a book of business, ensuring the seamless implementation and performance of benefits programs. Bethany's passion for clear communication and documentation, coupled with her innovative problem-solving skills, allows her to deliver prompt support to clients while finding advantageous solutions for all parties involved. Her self-motivation and ability to prioritize tasks ensure that deadlines are consistently met, further enhancing the client experience.
Outside of work, Bethany cherishes time with her family, including her two boys and dogs. She enjoys expressing her creativity, going on road trips, and exploring new places, though the beach is her always favorite destination. Bethany's friendly demeanor and dedication to client satisfaction make her an invaluable asset to the Davidson Benefits Planning team.
Katie Burdick
Account Manager
Katie Burdick has 15 years of experience in the health insurance industry. She was previously with a local insurance carrier where she specialized in individual and group membership and most recently large group sales operations where she supported 26 101+ size employer groups consisting of fully insured and self-funded. Katie enjoy helping folks understand insurance and providing excellent customer service.
In her free time, she enjoy spending time outdoors with her husband and our dog, hiking, kayaking, camping and exploring parts of Oregon they have never explored before. Her most recent passion is kickboxing.
Deby Butzer
Account Manager
Deby Butzer’s first interest in health insurance began when she started working as a Customer Service Representative at a local health insurance carrier. This progressed into several years working for local carriers as a Claims Examiner, Claims Auditor, Claims Trainer and Systems Administrator. Then, she moved onto the brokerage side of the business as an Account Manager and Benefit Consultant where she had the pleasure of working directly with her clients to provide health plan solutions. Now, after over 20 years working at brokerage firms, Deby remains committed to helping her clients understand the mechanics of health insurance today.
Deby earned the designation of Health Care Anti-Fraud Associate and continues to learn about the cost impact of health care fraud on our health care system.
Deby enjoys gardening and volunteering in her local community. She and her husband of over 35 years spend much of their time at home enjoying home projects and sharing laughs every day.
Resources
Pocketpal Video - App for Employee Benefits Portal (Touchpoints)
* Access requires credentials, please email info@jjdavidson.com for access information
EXPERT EDUCATION
Events and Webinars
Employee Benefits
Maximizing Impact: The Value of Voluntary Benefits for Today’s Workforce
In this session, our experts will showcase the value of voluntary benefits, from financial savings to improved retention to addressing the specific needs of their employees.
March 20, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Balancing Cost and Care: Could a Captive solution be the right fit for you?
In this session, our experts will discuss how captive solutions work and what you need to consider for your own group’s needs.
April 17, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Q2 2025 Quarterly Compliance Webinar
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
May 6, 2025 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
The Market for Employee Benefits in 2025
Join Alera Group on January 16 from 1-2 p.m. CT as we highlight the key findings in our "2025 Employee Benefits Market Outlook" and discuss how trends in employee benefits may affect your business' offerings. The insights we’ll share and the questions we’ll answer will help you determine your benefits strategy for the months ahead.
January 6, 2025
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Employee Benefits
New ACA-Related Laws Provide More Flexibility to Employers
On Monday, December 23, 2024, President Biden signed into law two bills, H.R. 3797 (the Paperwork Reduction Act) and H.R. 3801 (the Employer Reporting Improvement Act), which will positively impact applicable large employers (ALEs) and other entities required to furnish Forms 1095-B or 1095-C to individuals.
January 2, 2025
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State of the Market for Employee Benefits in 2025
What are the needs and priorities of those in the workforce and the employment market? What are rival businesses offering to attract and retain the best the market has to offer? And what shifts are taking place in the market that employers should anticipate and prepare for? Alera Group’s 2025 Employee Benefits Market Outlook, scheduled for release on January 16, provides answers to those essential questions.
December 19, 2024
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IRS Releases PCORI Fee For Plan Years Ending Before October 1, 2025
The IRS has released Notice 2024-83, which sets the applicable PCORI fee for plan years ending between October 1, 2024, and September 30, 2025, at $3.47 per covered life.
December 12, 2024
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