About Us
Unmatched Focus
We are focused solely on the rural healthcare community. No other risk management or insurance agency focuses 100% on rural healthcare. Our insight fuels a passion for finding ways to deliver service and value that others won’t and can’t.
Our Purpose
Because we believe people living in rural communities deserve the best possible health care, our purpose is to ensure the people, services, and facilities they depend upon are protected from risk and empowered to thrive.
Our motto, “Never Go It Alone”, describes our commitment to encouraging and facilitating collaboration among rural healthcare leaders who share our purpose.
Core Values
- Do what you say you are going to do
- Respect yourself and one another
- Seek first to understand then to improve
- Earn and give trust
- Serve with a servant's heart
Meet Our Team
Brant Couch, CPA, CIC
Managing Partner
Brant leads business development, programs, and strategic account management in the Austin Office. Their office is one of the largest specialized insurance brokerage and consulting groups in the US, serving over 130 hospitals. For over twenty years, he has worked closely with healthcare clients and essential groups such as the Texas Organization of Rural and Community Hospitals (TORCH), the Texas Hospital Association (THA), and the National Rural Health Association (NRHA) to develop new and better ways to ensure the success of healthcare providers. He specializes in building captive and group purchasing programs to drive economic efficiencies for all types of hospitals across the country.
Frequently published and a popular speaker, Brant previously served as a recognized business development leader and auditor at Ernst & Young for eight years, specializing in working with healthcare and emerging growth companies nationwide. Prior to that, he held several positions with Central Texas Medical Center and the Texas State Senate. He holds a BBA in Accounting from Texas State University, is a CPA, and a member of the American Institute of Certified Public Accountants. Brant serves on the Dell Seton Medical Center Community Leadership Council, whose mission is to change healthcare and the economic future of Central Texas. He recently served on the advisory board of Concordia University's Healthcare Administration Program.
Jennifer Fudge, RPLU
Senior Partner
Jennifer has spent most of her life in the insurance business; you could say it runs in the family, as she is a third-generation insurance agent. Jennifer started her career with Hobbs Group, specializing in large construction accounts. She then spent 14 years with Independent Insurance Agents of Texas, managing their professional liability division. After IIAT, Jennifer joined the HealthSure team in 2013. Jennifer is a graduate of the University of Texas at Austin with a degree in finance. She also has her Registered Professional Liability Underwriter (RPLU) designation. Jennifer has been a speaker on both professional liability topics and organizational management. Jennifer has also written articles on new professional liability products and market trends.
Krista Adamson, CIC, CISR
Property & Casualty Team Lead
Krista leads the P&C service team in serving the unique and evolving needs of our healthcare clients. She has more than 15 years of experience in commercial lines insurance and customer service. Krista is committed to delivering exceptional client experience through leadership, relationships, and creativity. As your insurance and risk management advocate, she is skilled in developing and delivering innovative solutions to exceed the expectations of hospital and physician group leaders. Krista has attained professional designations as a Certified Insurance Service Representative (CISR) and a Certified Insurance Counselor (CIC).
Jessica Martinez, NA
Employee Benefits Team Lead
With over 20 years of experience in Employee Benefits, Jessica specializes in strategic account management, business development, risk management, and client relations. She delivers tailored healthcare solutions that enhance talent acquisition and retention while ensuring compliance with complex healthcare regulations.
Passionate about holistic wellness, Jessica integrates mental, physical, and financial well-being into benefits programs to deliver value to clients and their workforces. Her collaborative approach with internal and external stakeholders ensures superior outcomes and long-term success.
EXPERT EDUCATION
Events and Webinars
Employee Benefits
Navigating Medicare
The knowledgeable team at Alera Group is here to help you navigate your Medicare options to ensure you feel confident in your post-65 healthcare coverage
April 8, 2026 at 12:00 pm CT | Virtual
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Employee Benefits
Network Performance Strategy: Why Any Provider Costs More — and How to Steer to Value Without Disruption
A steering strategy that improves outcomes and total cost of care.
April 21, 2026 at 01:00 pm CT | Virtual
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Employee Benefits
The Compliance Pathway Q2
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
May 14, 2026 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Property and Casualty
AI Isn’t Liable for the Mistake. You Are.
Artificial intelligence is powerful. It’s also wrong more often than people want to admit.
If you use AI to support or deliver professional services, any mistake it makes is still your responsibility. Not the software’s. Not the vendor’s. Yours.
April 1, 2026
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Property and Casualty
Identity hijacking is surging. Here’s what leaders need to know.
Cyber incidents across our client base have been sharper, faster and more costly this year. Even organizations with strong controls are being hit in ways that look very different from past attacks.
March 13, 2026
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Legal Alert: RxDC Reporting Due June 1st
Reminder: RxDC Reporting Due June 1st
February 26, 2026
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Property and Casualty
AI-Powered Cyber Attacks, Why Yesterday’s Defenses Aren’t Enough.
The widespread availability of AI technology, combined with the ease of manipulating video calls, makes phone and Zoom calls susceptible to exploitation by threat actors.
February 2, 2026
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