About Us
TRUEbenefits is embracing our Alera Group brand to reflect our national capabilities, industry expertise and expanded resources in all areas of our business.
In 2017, TRUEbenefits and 23 firms across the nation joined to form Alera Group. Six years later, we are 180 firms strong, working together to leverage powerful relationships, industry experience and resources with the goal of supporting our clients’ business strategies and elevating the experience of working with us. By embracing our new branding of Alera Group, we will continue to bring our clients a personalized set of solutions while reflecting our expanded capabilities. What remains consistent is holding our clients at the core of our business.
We are excited about this next step in our evolution as we continue to build a great company with clients at our center. Through collaboration and teamwork, we will continue to offer you the resources of a national firm along with the personalized experience of a local partner.
As Alera Group, we are stronger together!
Beyond Benefits as Usual
We ask questions you haven’t heard before. Digging deeper gives us the understanding to customize cost-effective solutions that advance our clients’ business goals, see them through times of rapid change, and help recruit and retain the best people in their industries. Our clients know they can count on us for total transparency and an independent point of view. Our firm attracts passionate, industry-experienced people who value the time we give them to go above and beyond for our clients. It’s not enough to be reactive around renewal time. Together, we bring the strategic thinking, attention to detail and proactive perspective that employee benefits need all year round.
By delivering measurable results and client satisfaction, we have earned a Net Promoter Score of 88 —much higher than those of leading Fortune 500 companies. Most important, it earns our clients’ confidence that they’re getting higher value from every benefit dollar.
Meet Our Team
Meet our Team
Aaron Millman
Consultant
Aaron Millman has worked in consulting large employer groups since 2007. He strives to help employer groups provide high-quality benefits programs for their employees with effective and innovative plan designs that match their needs. His passion is in designing creative employee benefit plan strategies through collaboration with his clients. Aaron joined the Alera Group team in 2018. He has a BA from the University of Washington, and has spent his entire career in the employee benefits consulting space. When not working or working out, Aaron spends time renovating houses, playing favorites with his nieces & nephews, and traveling.
LinkedInEmma Potter
Senior Client Manager, Team Lead
Emma Potter joined the Alera Group team in 2014. A graduate of the University of Washington, Emma brings extensive experience in managing groups of varying sizes and complexities, with a strong passion for employee benefits. In addition to supervising the client service team, Emma works directly with clients to ensure their satisfaction and success. She loves providing exemplary service to her clients and team and crafting creative, valuable benefit programs tailored to client needs. Outside of work, Emma enjoys spending quality time with her family and friends, as well as cooking, reading, and home improvement projects.
LinkedInKris Elshaug
Client Manager
Kris Elshaug has enjoyed over 30 years in the health insurance industry, and has been with Alera Group since 2022. She has worked with individual clients and Medicare beneficiaries, as well self-funded, level-funded and fully insured groups of all sizes. Kris considers compliance to be an integral part of the health and welfare plan and is passionate about assisting her clients satisfy these requirements. She is committed to building and maintaining client and employer relationships through genuine communication and outstanding customer service. Kris spends her free time with family and friends, watching Marines games and traveling.
LinkedInVictor Carter
Client Manager
Victor Carter has worked in benefit administration and account management for over 25 years. His combination of administrator, broker and carrier experience give him a well-rounded approach to helping employers navigate their benefit programs. He is customer focused and loves working with clients to help them achieve and exceed their goals and expectations. Victor joined Alera Group in 2020. When Victor’s not working, he enjoys spending time with family, cooking and exploring new places.
LinkedInEXPERT EDUCATION
Events and Webinars
Employee Benefits
2025 Healthcare and Employee Benefits Benchmarking Report: How Does Your Benefits Program Stack Up?
In this session, our experts will dive into the results of our annual, market-leading benchmarking survey.
June 26, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Dynamic Data: Strategies for Success
Join us for this session, as our experts will share how to utilize your organization’s data to create advanced and innovative strategies for success.
July 17, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Preparing for Open Enrollment: How to Engage and Educate Your Employees on Their Total Benefits Package
In this session, our experts will share guidance on setting yourself up for success during Open Enrollment.
August 21, 2025 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
Agencies Push Pause Button on Enforcement of MHPAEA 2024 Final Rule
On May 15, 2025, the Department of Labor, Department of Health and Human Services, and the Treasury Department (collectively, the “Agencies”) released a statement regarding the Agencies’ recent request for abeyance of a lawsuit filed by the ERISA Industry Committee (“ERIC”) in the U.S. District Court for the District of Columbia that challenged certain aspects of Mental Health Parity and Addiction Equity Act (MHPAEA) Final Rule (“2024 Final Rule”) relating to nonquantitative treatment limitation comparative analyses (“NQTL analyses”).
May 16, 2025
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Employee Benefits
IRS Releases 2026 HSA Contribution Limits and HDHP Deductible and Out-of-Pocket Limits
In Rev. Proc. 2025-19, the IRS released the inflation adjusted amounts for 2026 relevant to Health Savings Accounts (HSAs) and high-deductible health plans (HDHPs). The table below summarizes those adjustments and other applicable limits.
May 5, 2025
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A Challenge for Mental Health Awareness Month: Make It Enjoyable
Achieving and maintaining wellbeing takes work, but that doesn’t mean it can’t be enjoyable and even fun. May is Mental Health Awareness Month, and with that comes Alera Group’s annual Mental Health Awareness Toolkit, this year featuring something we believe employers and their entire organizations will really enjoy: the 31-Day Challenge for Positive Wellbeing.
April 29, 2025
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Deadline for San Francisco Health Care Security Ordinance is approaching
The annual San Francisco Health Care Security Ordinance (SF HCSO) reporting by employers that have employees who work in the City of or County of San Francisco is due by May 2, 2025. Employers should be aware of the upcoming deadline even if they are not located in San Francisco.
The SF HCSO requires large and medium-sized employers to provide covered employees with benefits equal to or greater than the expenditure rate. Covered employees are those who have been employed for more than 90 days and who regularly work at least eight hours per week within the City of and County of San Francisco.
April 14, 2025
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