Alera Group, Inc.

Seattle, WA

    About Us

    About Us

    TRUEbenefits is embracing our Alera Group brand to reflect our national capabilities, industry expertise and expanded resources in all areas of our business.

    In 2017, TRUEbenefits and 23 firms across the nation joined to form Alera Group. Six years later, we are 180 firms strong, working together to leverage powerful relationships, industry experience and resources with the goal of supporting our clients’ business strategies and elevating the experience of working with us. By embracing our new branding of Alera Group, we will continue to bring our clients a personalized set of solutions while reflecting our expanded capabilities. What remains consistent is holding our clients at the core of our business.

    We are excited about this next step in our evolution as we continue to build a great company with clients at our center. Through collaboration and teamwork, we will continue to offer you the resources of a national firm along with the personalized experience of a local partner.

    As Alera Group, we are stronger together!

    Beyond Benefits as Usual

    We ask questions you haven’t heard before. Digging deeper gives us the understanding to customize cost-effective solutions that advance our clients’ business goals, see them through times of rapid change, and help recruit and retain the best people in their industries. Our clients know they can count on us for total transparency and an independent point of view. Our firm attracts passionate, industry-experienced people who value the time we give them to go above and beyond for our clients. It’s not enough to be reactive around renewal time. Together, we bring the strategic thinking, attention to detail and proactive perspective that employee benefits need all year round.

    By delivering measurable results and client satisfaction, we have earned a Net Promoter Score of 88 —much higher than those of leading Fortune 500 companies. Most important, it earns our clients’ confidence that they’re getting higher value from every benefit dollar.
    Our Team

    Meet Our Team

    Meet our Team

    Aaron Millman

    Consultant
    Photo of Aaron Millman

    Aaron Millman has worked in consulting large employer groups since 2007. He strives to help employer groups provide high-quality benefits programs for their employees with effective and innovative plan designs that match their needs. His passion is in designing creative employee benefit plan strategies through collaboration with his clients. Aaron joined the Alera Group team in 2018. He has a BA from the University of Washington, and has spent his entire career in the employee benefits consulting space. When not working or working out, Aaron spends time renovating houses, playing favorites with his nieces & nephews, and traveling. 

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    Emma Potter

    Senior Client Manager, Team Lead
    Emma Potter

    Emma Potter joined the Alera Group team in 2014. A graduate of the University of Washington, Emma brings extensive experience in managing groups of varying sizes and complexities, with a strong passion for employee benefits. In addition to supervising the client service team, Emma works directly with clients to ensure their satisfaction and success. She loves providing exemplary service to her clients and team and crafting creative, valuable benefit programs tailored to client needs. Outside of work, Emma enjoys spending quality time with her family and friends, as well as cooking, reading, and home improvement projects.

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    Kris Elshaug

    Client Manager
    Photo of Kris Elshaug

    Kris Elshaug has enjoyed over 30 years in the health insurance industry, and has been with Alera Group since 2022.  She has worked with individual clients and Medicare beneficiaries, as well self-funded, level-funded and fully insured groups of all sizes.  Kris considers compliance to be an integral part of the health and welfare plan and is passionate about assisting her clients satisfy these requirements.  She is committed to building and maintaining client and employer relationships through genuine communication and outstanding customer service.   Kris spends her free time with family and friends, watching Marines games and traveling.  

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    Victor Carter

    Client Manager
    Victor Carter

    Victor Carter has worked in benefit administration and account management for over 25 years. His combination of administrator, broker and carrier experience give him a well-rounded approach to helping employers navigate their benefit programs. He is customer focused and loves working with clients to help them achieve and exceed their goals and expectations. Victor joined Alera Group in 2020. When Victor’s not working, he enjoys spending time with family, cooking and exploring new places.

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    EXPERT EDUCATION

    Events and Webinars

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    "We’ve had the pleasure of working with TRUEbenefits over the last decade. They have provided a unique service to us by customizing their approach as they work with us and our partners. As a private federally funded non-profit organization, understanding our needs, culture, and long-term strategic plan has made TRUEbenefits an exceptional partner."
    Client
    “I have had the pleasure of working with TRUEbenefits since 2015 and since that time, they have brought our team and our employees exceptional service, year-over-year, in the areas of rate negotiations, employee support/advocacy, benefits open enrollment, and account management. I highly recommend TRUEbenefits; I cannot imagine managing employee benefits without their partnership and hard work to help us achieve our benefit goals every step of the way.”
    Client
    “I’ve used TRUEbenefits to do most of the work for us. I use TRUE because they are not only a vendor, but an extension of our business. The TRUEbenefits team has gone out of their way to make sure everything runs smoothly. I absolutely do recommend them.”
    Client
    “The TRUEbenefits team helps us each year to get the very best benefit package at the lowest cost and keeps us up to date on all compliance issues – we couldn’t do it without them. The customer service they provide to our employees and to the HR team is unsurpassed!”
    Client
    "The TRUEbenefits team has a unique approach to consulting – they truly care about their clients! The personable, proactive partnership that we have with our TRUEbenefits team invites collaboration and problem solving, which are two areas that have been high on our list as we’ve dealt with the complexities that the pandemic threw at us while navigating ever-evolving legal requirements. Our TRUEbenefits team is only an email or phone call away, and they respond quickly with meaningful information and action, which means the world to us. If you are ready to work with consultants that are ethical, intelligent, and fun, we highly recommend TRUEbenefits.”
    Client
    “We have partnered with Brent Schlosstein and his team for over 20 years. The service we receive from TRUEbenefits is second to none. They are always available to assist us and have helped improve our employee benefit program each and every year. TRUEbenefits is very budget conscious, and they are experts at finding the best possible plan for us at an affordable price. We rely on TRUEbenefits to keep us updated on benefit trends and regulatory compliance as they are specialists in this area. When asked who our benefits broker is, I can truly say I am proud to be associated with the team at TRUEbenefits.”
    Client

    THOUGHT LEADERSHIP

    Insights

    Employee Benefits

    Legal Alert: Agencies Clarify How Certain Fertility Benefits May be Treated as Excepted Benefits

    This alert is of interest to all employers that offer fertility benefits or may be interested in offering fertility benefits in the future.

    November 4, 2025

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    Employee Benefits

    Legal Alert: IRS Adjusts Health Flexible Spending Account and Other Benefit Limits for 2026

    This alert is of interest to all employers that sponsor health FSAs and qualified transit plans, among others.

    October 10, 2025

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    Employee Benefits

    2025 Leave Report: Insights to Guide 2026 Leave Planning

    Explore Alera Group’s 2025 Leave Report. Benchmark PTO, parental leave, and holiday policies to strengthen employee retention and recruitment as you plan for 2026 and beyond.

    October 1, 2025

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    Employee Benefits

    Legal Alert: IRS Issues Affordability Percentage Adjustment for 2026

    The Internal Revenue Service (IRS) has released Rev. Proc. 2025-25, which contains the inflation adjusted amounts for 2026 used to determine whether employer-sponsored coverage is “affordable” for purposes of the Affordable Care Act’s (ACA) employer shared responsibility provisions and premium tax credit program.

    July 23, 2025

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    Contact Us

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      Legal Fraud Disclaimer

      Alera Group, Inc. is aware that there are persons fraudulently impersonating our company by using fake internet domains that appear to look like our legitimate services. If you are contacted by someone claiming to work for Alera Group, or any of our partners, please carefully review the email address and domain. If you have a relationship with our company, please contact us directly and not through any information that is provided in such an email. Please be extremely careful in responding to such emails with personal and financial information, sharing passwords, or any other information of value. Alera Group, or any of our partners, will never send ACH instructions via email and thus we strongly recommend that you verify the authenticity of each wire transfer request by calling your Alera Group contact using the number you have previously called.