About Us
TRUEbenefits is embracing our Alera Group brand to reflect our national capabilities, industry expertise and expanded resources in all areas of our business.
In 2017, TRUEbenefits and 23 firms across the nation joined to form Alera Group. Six years later, we are 180 firms strong, working together to leverage powerful relationships, industry experience and resources with the goal of supporting our clients’ business strategies and elevating the experience of working with us. By embracing our new branding of Alera Group, we will continue to bring our clients a personalized set of solutions while reflecting our expanded capabilities. What remains consistent is holding our clients at the core of our business.
We are excited about this next step in our evolution as we continue to build a great company with clients at our center. Through collaboration and teamwork, we will continue to offer you the resources of a national firm along with the personalized experience of a local partner.
As Alera Group, we are stronger together!
Beyond Benefits as Usual
We ask questions you haven’t heard before. Digging deeper gives us the understanding to customize cost-effective solutions that advance our clients’ business goals, see them through times of rapid change, and help recruit and retain the best people in their industries. Our clients know they can count on us for total transparency and an independent point of view. Our firm attracts passionate, industry-experienced people who value the time we give them to go above and beyond for our clients. It’s not enough to be reactive around renewal time. Together, we bring the strategic thinking, attention to detail and proactive perspective that employee benefits need all year round.
By delivering measurable results and client satisfaction, we have earned a Net Promoter Score of 88 —much higher than those of leading Fortune 500 companies. Most important, it earns our clients’ confidence that they’re getting higher value from every benefit dollar.
Meet Our Team
Meet our Team
Aaron Millman
Consultant
Aaron Millman has worked in consulting large employer groups since 2007. He strives to help employer groups provide high-quality benefits programs for their employees with effective and innovative plan designs that match their needs. His passion is in designing creative employee benefit plan strategies through collaboration with his clients. Aaron joined the Alera Group team in 2018. He has a BA from the University of Washington, and has spent his entire career in the employee benefits consulting space. When not working or working out, Aaron spends time renovating houses, playing favorites with his nieces & nephews, and traveling.
LinkedInEmma Potter
Senior Client Manager, Team Lead
Emma Potter joined the Alera Group team in 2014. A graduate of the University of Washington, Emma brings extensive experience in managing groups of varying sizes and complexities, with a strong passion for employee benefits. In addition to supervising the client service team, Emma works directly with clients to ensure their satisfaction and success. She loves providing exemplary service to her clients and team and crafting creative, valuable benefit programs tailored to client needs. Outside of work, Emma enjoys spending quality time with her family and friends, as well as cooking, reading, and home improvement projects.
LinkedInKris Elshaug
Client Manager
Kris Elshaug has enjoyed over 30 years in the health insurance industry, and has been with Alera Group since 2022. She has worked with individual clients and Medicare beneficiaries, as well self-funded, level-funded and fully insured groups of all sizes. Kris considers compliance to be an integral part of the health and welfare plan and is passionate about assisting her clients satisfy these requirements. She is committed to building and maintaining client and employer relationships through genuine communication and outstanding customer service. Kris spends her free time with family and friends, watching Marines games and traveling.
LinkedInVictor Carter
Client Manager
Victor Carter has worked in benefit administration and account management for over 25 years. His combination of administrator, broker and carrier experience give him a well-rounded approach to helping employers navigate their benefit programs. He is customer focused and loves working with clients to help them achieve and exceed their goals and expectations. Victor joined Alera Group in 2020. When Victor’s not working, he enjoys spending time with family, cooking and exploring new places.
LinkedInEXPERT EDUCATION
Events and Webinars
Employee Benefits
When Captive Insurance Makes Sense
In this session, our experts will talk about how captives work, the advantages and disadvantages and what you need to know to determine whether they make sense for your organization.
November 21, 2024 at 01:00 pm CT | Virtual
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Employee Benefits
Q4 Compliance Update
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
December 3, 2024 at 01:00 pm CT | Virtual
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Employee Benefits
Setting Your Strategy for the New Year: Alera Group's 2025 Employee Benefits Market Outlook
Our experts will highlight key results from Alera Group’s 2025 Employee Benefits Market Outlook Report and explain how these trends can impact your benefits program this year.
January 16, 2025 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
Avoiding an Employee Lawsuit Over a Tobacco Surcharge Claim
Tobacco surcharges on health insurance premiums for employees who use tobacco products are attractive options for employers looking to keep their workforce healthy while lowering their organization’s healthcare costs. But surcharges can go too far, and many employers may be unaware of the limitations. Alera Group's new whitepaper on tobacco surcharges is designed to assist employers in complying with federal regulations.
November 19, 2024
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Employee Benefits
Q4 Considerations: New HIPAA Privacy Considerations
Earlier this year, the Department of Health and Human Services (HHS) issued a Final Rule titled HIPAA Privacy Rule to Support Reproductive Health Care Privacy.
November 15, 2024
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Spotlight on 2025 Benefit Limits
The IRS has released the 2025 benefit plan limits. The following chart shows some of the key limits for the 2023, 2024 and 2025 tax years.
November 15, 2024
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Courts Ablaze with Tobacco Surcharge Class Action Lawsuits
Tobacco surcharges, or an increase in premiums for employees who use tobacco products, are attractive to employers looking to keep their employee population healthy and lower their healthcare costs. But they can go too far, and many employers might not be aware of the limitations.
November 15, 2024
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