About Us
TRUEbenefits is embracing our Alera Group brand to reflect our national capabilities, industry expertise and expanded resources in all areas of our business.
In 2017, TRUEbenefits and 23 firms across the nation joined to form Alera Group. Six years later, we are 180 firms strong, working together to leverage powerful relationships, industry experience and resources with the goal of supporting our clients’ business strategies and elevating the experience of working with us. By embracing our new branding of Alera Group, we will continue to bring our clients a personalized set of solutions while reflecting our expanded capabilities. What remains consistent is holding our clients at the core of our business.
We are excited about this next step in our evolution as we continue to build a great company with clients at our center. Through collaboration and teamwork, we will continue to offer you the resources of a national firm along with the personalized experience of a local partner.
As Alera Group, we are stronger together!
Beyond Benefits as Usual
We ask questions you haven’t heard before. Digging deeper gives us the understanding to customize cost-effective solutions that advance our clients’ business goals, see them through times of rapid change, and help recruit and retain the best people in their industries. Our clients know they can count on us for total transparency and an independent point of view. Our firm attracts passionate, industry-experienced people who value the time we give them to go above and beyond for our clients. It’s not enough to be reactive around renewal time. Together, we bring the strategic thinking, attention to detail and proactive perspective that employee benefits need all year round.
By delivering measurable results and client satisfaction, we have earned a Net Promoter Score of 88 —much higher than those of leading Fortune 500 companies. Most important, it earns our clients’ confidence that they’re getting higher value from every benefit dollar.
Meet Our Team
Meet our Team
Lindsay Haley
Senior Analyst, Team Lead
Lindsay Haley has been in the insurance industry since 2008 and with Alera Group since 2014. She understands the importance of the benefits employers provide their employees and is committed to helping our clients get the most out of their investment in those benefits. Hard working, focused, and reliable, Lindsay loves finding creative solutions to help clients control costs. She has a BA focused in Hospitality Management from Washington State University. Her free time is spent with her family, cooking, gardening, and exercising.
LinkedInDamir Kadiric
Analyst
Damir Kadiric has been in the insurance industry since 2012 and has combined experience working for one of Washington State’s largest health plan carriers and now working on the broker side of the industry. He brings with him the experience and knowledge of customer care and claims advocacy. Damir is passionate about building a strong relationship with his clients and providing them with excellent service. Damir has been with Alera Group since 2019 and spends his free time traveling with his wife, hiking, and working out.
LinkedInCharles Dawson
Employee Advocate
Charles Dawson has worked in the health insurance industry since 2001 and has a strong background in disability and leave management. Having worked for a major carrier, he knows the ins and outs that help benefits “make sense” to the rest of us. Charles is passionate about customer service, and he believes that integrity, compassion, and persistence pay off. Charles has been with Alera Group since 2017. He enjoys acting in community theatre productions locally on Whidbey Island in his spare time.
LinkedInEXPERT EDUCATION
Events and Webinars
Employee Benefits
HIPAA Privacy and Security Overview
Join our compliance experts for an overview of HIPAA’s Privacy and Security Rules. During this webinar, we'll review the different types of entities subject to HIPAA, take an in-depth look at protected health information (PHI), individual rights under HIPAA and what to do when there is a breach of PHI.
April 11, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Balancing Cost and Care: Could a Captive solution be the right fit for you?
In this session, our experts will discuss how Captive solutions work and what you need to consider for your own group’s needs.
April 17, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Q2 2025 Quarterly Compliance Webinar
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
May 6, 2025 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
Benchmarking’s Role in Voluntary Benefits Program Design
Alera Group’s Employee Benefits team recognizes that workforce composition varies from business to business, from industry to industry, from region to region. And, at a time when the U.S. workforce is more generationally diverse than ever before, the needs and priorities of one generation can be very different from those of another. This is where voluntary benefits — also known as supplemental, workplace or optional benefits — become so vital to an organization’s offerings strategy. Alera Group’s "Healthcare and Employee Benefits Benchmarking Reports" take an in-depth look at the benefits businesses provide, the options they offer and the strategies they use to manage costs.
March 31, 2025
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Employee Benefits
HIPAA Webinar: Required Training and Valuable Refresher
Whether meeting federal training requirements or simply refreshing their knowledge base, professionals whose role includes HIPAA administration will benefit from participating in Alera Group’s annual HIPAA Privacy and Security Overview, a one-hour webinar scheduled for Friday, April 11.
March 27, 2025
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Getting the Most From Your Voluntary Benefit Offerings
Join Alera Group on Thursday, March 20, as we present the next in our Engage series of webinars, "Maximizing Impact: The Value of Voluntary Benefits for Today’s Workforce."
March 6, 2025
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Building Connections To Support Employee Mental Health
Mental Health Awareness Month begins in May, but to emphasize mental wellbeing as a year-round priority, Alera Group is getting an early start on distributing our new Mental Health Awareness Toolkit. Designed and refined by our Wellbeing team, the Toolkit is an employer resource to help you and your employees adopt healthy activities, build social connections and erode stigmas that have long hampered discussion of mental health.
March 4, 2025
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