Greater Philadelphia Area
About Us
In the Philadelphia area, we have brought together six outstanding firms as Alera Group Philadelphia. This includes Pentra, HealthFirst, Somerset Capital, Vantage Point, Perspective Financial Group and HR inTune. Recently, Lamb Benefits – Employee Benefits Division joined our team. Every owner of each firm remains an equity partner in Alera Group. Our mission is to enhance our clients’ experience in tangible and measurable ways by building on the foundation of each firm. We strive to deliver the best possible outcomes—positively impacting our employees, clients, communities and the lives of people we serve.
There is a level of excitement at Alera that our clients experience through daily interactions with our team. We care about our people, our clients, our client relationships and making a difference.
Meet Our Team
People you can count on. People you can trust.
J.R. Burke
Senior Partner
J.R. Burke is the Founding Principal of Perspective Financial Group PFG), an Alera Group Firm. Perspective is uniquely positioned as both an Alera Group Company and a Member Firm of M Financial Group and is independent of any insurance carrier or provider of investment products.
PFG is dedicated to enhancing the financial security of clients through a holistic suite of services to address the financial planning, investment and wealth management needs of individuals and families.# M Financial Group is 100% owned by the Principals of the Member Firms and is a nationwide organization of insurance, investment, and executive benefit firms serving the financial needs of successful individuals, closely held business owners, corporate executives, entrepreneurs and Fortune 1000 companies. For more information, visit www.mfin.com/DisclosureStatement.htm for further details regarding this relationship.
An active participant in industry organizations, J.R. has led numerous continuing education sessions for Attorneys, Accountants and other financial professionals. He was the financial planning contributing author for The Journal of the American Society of CLU & ChFC from 1985 to 1993, and was a life & qualifying member of MDRT* throughout his 50-year career. From 2015 through 2020 he served as an Executive Committee Member of the Board of the Philadelphia Estate Planning Council and was its President for their 2018-19 year. J.R. was picked in 2011 through 2018 as one of the Philadelphia Area’s Five Star Wealth Managers and since 2022 has been selected as a Forbes | SHOOK Top Financial Security Professionals in Pennsylvania and the US.
J.R. graduated from the Wharton School of the University of Pennsylvania with a BS in economics and a major in insurance. He earned the Chartered Life Underwriter (CLU®) designation prior to his graduation, and also holds the Chartered Financial Consultant (ChFC®) and Certified Financial Planner (CFP®) designations, and is an Accredited Estate Planner® Designee (AEP).
J.R. is currently a resident of Naples, Florida and still maintains a home and an office in Berwyn, Pennsylvania, where he lived for over 40 years. He and his wife, Betsy have been married for over 43 years and have four sons and four grandchildren. He has been actively involved in his community through local and charitable organizations, most notably the Foundation for Learning In Tredyffrin/Eastown (FLITE), Elwyn and its Foundation, a human services organization meeting the needs of mentally, emotionally and physically challenged people; as a Board member of The Nelson Foundation, an independent private foundation that for more than 35 years has supported a variety of programs that provide direct services to children and youth in the Philadelphia region; and currently as a Committee Member of the Pelican Marsh Golf Club Charities, Inc. which supports the needy of Collier County, Florida.
CA Insurance License #0715568
*MDRT – Million Dollar Round Table and Top of the Table membership is based upon insurance sales. For details regarding qualifications for these memberships, please visit the following web site address: https://www.mdrt.org/join/member-requirements/#
For more information, visit https://aleragroup.com/wealth-services.
Gamelle Carter-Lawson
Benefit Analyst
Gamelle serves as a Benefit Analyst. She supports Consultants in delivering comprehensive financial renewal evaluations by analyzing claim vs. funding history, forecasting plan costs and monitoring large claim exposure.
She further assists Consultants in managing the administrative complexities of their clients’ benefit programs and works toward developing seamless integration among their carriers and outside vendors.
Her project engagement approach is centered around building strong client partner relationships to deliver high quality, cost-effective and time-sensitive business outcomes.
If you were stranded on an island and could only bring one item, what would you bring? My Bible.
Favorite movie? Driving Miss Daisy
Favorite song? He Was There All the Time -Reverend James Moore
If you could travel anywhere in the world, where would you go? Jerusalem
Rose Cordaro
Manager of Client Services & Claims
Rose Cordaro is the Manager of Client Services & Claims. She has more than 25 years of experience in the insurance and financial services business in underwriting, policyowner service, investment reporting, group benefits and claims management. Rose has been with the firm since 1998 dating back to its days as Lee & Associates.
Rose is responsible for post issue client service work with our clients, insurance carriers and investment companies. Rose has worked in the New Business and Group Insurance areas within our firm. Her superb problem solving and depth of experience are great assets to our Firm and our Clients.
Rules to live by? Be thankful for what you have and live for what you love
Favorite place to visit? Scottsdale, AZ
Most interesting place you have been? Tokyo, Japan
What is something that’s on your bucket list? Travel to Greece and see Niagara Falls
Best advice you’ve ever received? You are never too old to try something new
Martin Coyle
Sr. Human Resources Consultant
Martin Coyle brings more than 20 years of successful experience as a Human Resources practitioner to the Alera Group. He is focused on ensuring culture, talent and the Human Resources function create a competitive advantage for our clients.
Martin has a master's degree in Organizational Dynamics form the University of Pennsylvania and a B.S. degree in Economics from Penn State. He has significant experience in all HR functional areas, including two roles as the CHRO. His experience spans multiple industries - with significant experience in pharmaceuticals and technology - and has lead HR functions in large, global organizations, and privately held startups. He has also played a significant role in successfully leading organizations through mergers and acquisitions.
If you were stranded on an island and could only bring one item, what would you bring? My Guitar
Favorite movie? The Bad News Bears
Most interesting place you have been? Guaruja, Brazil
Favorite movie quote? “In Philadelphia, it’s worth 50 bucks” Trading Places
Resources
Success Stories (downloads)
Captive Refesability Study for Fortune 500 Company
THE CHALLENGE Alera Group was requested to undertake a captive refeasibility study for an U.S. based multinational manufacturer of appliances with...
Enhancing a Healthcare Captive
THE CHALLENGE A non-profit multi-state health system with 35,000 employees wanted to conduct a feasibility study to determine if captive funding...
Quarry Faces Environmental Liability Query
THE CHALLENGE A large quarry operation owned a dig site that had been filled with a profusion of waste material following a mineral extraction....
An Alera Group member company based in Southern California was asked by the board of directors of a 400-unit condominium building to provide a bid...
Complicated Commercial Real Estate Portfolio
An Alera Group member company based in Southern California was retained by a commercial real estate property manager to review the insurance policies...
Persistence Secures an Infant’s Life Sustaining Treatment
An Alera Group member company that provides services focused on customized, comprehensive employee benefits, HR technology solutions, and wellness...
Start Up Benefits for a Start Up Company
Alera Group was contracted by a start-up national credit counseling company to assist with maintaining employee health benefits offerings while...
An Alera Group company that serves as a multidisciplinary employee benefits and risk management consultancy was approached by a company in the...
THE CHALLENGE Alera Group was the benefits broker for an employer that was working with two affiliated health insurance companies, “Company A”...
Our Community
Big Brothers Big Sisters Independence Region
For over 100 years, Big Brothers Big Sisters Independence Region has been positively impacting children and communities in Philadelphia, Montgomery, Chester, Delaware, Burlington, Camden, and Gloucester counties in PA and NJ. They don’t create potential in a child, they just foster and protect it.
Buck County Children’s Advocacy Center
The Bucks County Children’s Advocacy Center (CAC) provides a safe and child-friendly environment in which CAC staff, law enforcement, child welfare, prosecution, victim advocacy, medical and mental health professionals collaborate to implement effective, coordinated investigations of suspected child abuse.
With more than 2,500 reports of child abuse in Bucks County each year, the Bucks County Children’s Advocacy Center provides a setting in which children can receive timely, collaborative services from agencies mandated by law to investigate reports of child abuse. The predominant approach to child abuse investigations at the Children’s Advocacy Center is the multidisciplinary team model. This approach supports enhanced communications between the various agencies that respond to allegations of child abuse.
The Bucks County Children’s Advocacy Center strives to transform the system by providing a child-friendly setting where a skilled team of professionals come together under one roof to investigate serious child abuse allegations, conduct forensic interviews to aid in the prosecution of offenders and connect children and families with therapy and victim assistance services — always keeping the best interest of the child in mind.
Eluna Network
The mission of Eluna is to support children and families impacted by grief or addiction. Their innovative resources and programs address the critical needs of children experiencing powerful, overwhelming and often confusing emotions associated with the death of someone close to them or substance abuse in their family. No child should have to face these struggles alone, and our unique programs bring kids together to ease their pain and provide the tools to help restore hope.
Children affected by grief or addiction can feel isolated and alone. Circumstance puts them at increased risk for depression, suicide, poverty, anxiety and behavior problems. Children living in a home with addiction are also at four times the risk of developing an addiction of their own. Eluna’s programs come alongside children and their families to provide vital support helping to prevent complications that arise from unaddressed childhood bereavement and to help break the cycle of addiction in the next generation.
Eluna is dedicated to energizing new research and inspiring political advocacy that will lead to higher standards of care and positive outcomes for children in the fields of bereavement and addiction prevention. By raising awareness for these issues, Eluna reduces stigmas, improves understanding, and makes healing possible for children in need.
Alfred I. du Pont Hospital / Nemours Foundation
A gift of toys, games, books, or crafts can do wonders to brighten a child’s life while they are in the hospital or clinic waiting room. The Child Life programs at Nemours offer activities designed to help children cope with their hospital stay.
Child Life specialists in the hospitals are trained to work with children who have serious illness or are recovering from surgery — often using toys, games, and crafts to allow them to express their fears and hopes and regain a sense of mastery and control.
New, cuddly stuffed animals, hand-held video games, books, and music CDs can help to pass the time and provide a distraction from the hospital routine or clinic visit.
Manna
Manna uses nutrition to improve health for people with serious illnesses who need nourishment to heal. By providing medically tailored meals and nutrition education, we empower people to improve their health and quality of life.
THOUGHT LEADERSHIP
Insights
Employee Benefits
Legal Alert: Agencies Clarify How Certain Fertility Benefits May be Treated as Excepted Benefits
This alert is of interest to all employers that offer fertility benefits or may be interested in offering fertility benefits in the future.
November 4, 2025
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Employee Benefits
Legal Alert: IRS Adjusts Health Flexible Spending Account and Other Benefit Limits for 2026
This alert is of interest to all employers that sponsor health FSAs and qualified transit plans, among others.
October 10, 2025
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2025 Leave Report: Insights to Guide 2026 Leave Planning
Explore Alera Group’s 2025 Leave Report. Benchmark PTO, parental leave, and holiday policies to strengthen employee retention and recruitment as you plan for 2026 and beyond.
October 1, 2025
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Legal Alert: IRS Issues Affordability Percentage Adjustment for 2026
The Internal Revenue Service (IRS) has released Rev. Proc. 2025-25, which contains the inflation adjusted amounts for 2026 used to determine whether employer-sponsored coverage is “affordable” for purposes of the Affordable Care Act’s (ACA) employer shared responsibility provisions and premium tax credit program.
July 23, 2025
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