About Us
Since 1987 you may have known us as AIA, or American Insurance Administrators, or as one of our three core divisions: AIA Property & Casualty (P&C), Benefits Resource Group (BRG), or as Benefits Broker Solutions (BBS). You may have heard something about us becoming part of Alera Group in 2017. But we are all one company, and now we are aligning our name, our brand, our new look, and our new website to reflect that strong one-company story.
Work With Us
We are passionate about collaboration and growth. Enjoy working in a highly collaborative culture? Looking for an exciting environment that is constantly growing and improving? If you care about providing outstanding client service while serving local communities, then we may be looking for you.
Meet Our Team
Cheri Long
Associate Implementation Analyst
Cheri is an Associate Implementation Analyst, responsible for providing administrative support related to the implementation of client benefit technology. She is wellversed in human resources procedures, data entry, and administrative client support.
Cheri has additional experience in the healthcare industry working in third-party patient financial services and as a claims follow-up specialist. She holds an Associate’s Degree in Health Information Technology and a PA Accident & Health, Life & Fixed Annuities license.
Luke Lynes
Account Manager, Employee Benefits Small Group
Luke serves as an Account Manager in the Employee Benefits division. He is responsible for quoting, enrollment, submissions, and delivering superior service to our broker clients. Luke is known to be a collaborative team player, with exceptional customer service skills.
Luke brings experience in customer and client services to Alera Group, which allows him to cultivate relationships and bring positive outcomes for his clients and the agency. His attention to detail allows him to connect with clients to find the best strategy to suit their needs. Luke received a bachelor’s degree from McDaniel College in 2018.
Outside of work, Luke enjoys spending time travelling with his wife, daughter and two dogs. He is also an avid fan of the Pittsburgh Steelers and NASCAR.
Rachelle Maddaloni
Director of Technology Solutions
Rachelle joined the team in 2003 and serves as the Director of Technology Solutions in the Benefits Administration department. She works closely with clients and vendors to identify technology solutions that address their specific business requirements while insuring compliance with federal and state regulations. Rachelle’s responsibilities include identifying fits and gaps in technology platforms versus client requirements; evaluating complex business rules to incorporate new technologies to successfully meet the client’s expectations and goals. Rachelle’s extensive experience in the administration of group insurance programs gives her the ability to incorporate administrative requirements into a technology solution.
Rachelle’s passion for technology solutions, combined with her commitment to resolving client administrative pain points, has made her a valuable team member at AIA, Alera Group. She has over 20 year of experience in the group insurance field, holds a PA Accident and Health, Life and Fixed Annuities license, and is a member of SHRM and Human Resource Professionals of Central PA.
Matt Maurer
Commercial Lines (Producer)
Matt is a Producer in the Property & Casualty division. He works with business owners and executives to support their organizations by analyzing risks inherent to their operations and making recommendations on how to address those findings.
Matt has worked with a variety of industries and enjoys the process of understanding a business’s unique operations and values. He translates what he learns from his clients into solutions that create confidence in their insurance programs. Matt believes the advice he provides is critical to a business’s viability, saving them from significant financial loss when something unplanned happens. In a coordinated effort with his clients, he provides the guidance needed to select the best solutions available to support long-term success.
Matt has his Certified Insurance Counselor designation, received the Insurance Alliance Network’s Producer of the Year Award in 2015, and The PMA Insurance Company’s Horizon Award Winner in 2009. Matt holds a Bachelor’s Degree in Finance from West Chester University. When he’s not working, Matt enjoys playing golf and spending time with his wife, Catherine, and his Children – Ethan, Chase and Leah.
EXPERT EDUCATION
Events and Webinars
Employee Benefits
Primary Care as a Strategy: How Direct Primary Care Can Lower Costs and Improve Outcomes
A clearer understanding of how Direct Primary Care can be used as a strategic lever to improve outcomes while controlling total cost of care.
October 20, 2026 at 01:00 pm CT | Virtual
Register Here
Employee Benefits
AI Advantage in Benefits: Practical Use Cases That Support HR and Employees
A practical view of how AI can support benefits teams while improving the employee experience.
November 17, 2026 at 01:00 pm CT | Virtual
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Employee Benefits
The Compliance Pathway Q4
Don't miss this ongoing opportunity to ensure you comply with current regulations and are prepared for what's ahead.
December 2, 2026 at 01:00 pm CT | Virtual
Register Here
THOUGHT LEADERSHIP
Insights
Employee Benefits
Legal Alert: IRS Issues ACA Affordability Percentage Adjustment for 2027
The Internal Revenue Service (IRS) has released Rev. Proc. 2026-26.
July 24, 2026
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Property and Casualty
Commercial Real Estate Insurance Market Shows Signs of Relief, With Conditions
There are emerging signs that the commercial property insurance market is beginning to soften. However, the benefits of this shift are not being felt uniformly across all real estate portfolios.
July 16, 2026
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Employee Benefits
Legal Alert: Clients With Massachusetts Private PFML Plans Renewing After July 1, 2026
Alert for any employer with at least one employee in Massachusetts, even if the employee is remote.
June 30, 2026
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Legal Alert: PCORI Fees Due By July 31, 2026
This alert is of interest to all employers that sponsor self-insured group health plans, including Health Reimbursement Arrangements (HRAs). Note that the PCORI fee does not apply to most health FSAs.
June 29, 2026
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