About Us
Since 1987 you may have known us as AIA, or American Insurance Administrators, or as one of our three core divisions: AIA Property & Casualty (P&C), Benefits Resource Group (BRG), or as Benefits Broker Solutions (BBS). You may have heard something about us becoming part of Alera Group in 2017. But we are all one company, and now we are aligning our name, our brand, our new look, and our new website to reflect that strong one-company story.
Work With Us
We are passionate about collaboration and growth. Enjoy working in a highly collaborative culture? Looking for an exciting environment that is constantly growing and improving? If you care about providing outstanding client service while serving local communities, then we may be looking for you.
Meet Our Team
Ashley Heller
Account Manager, Advanced Strategies
Ashley serves as an Employee Benefits Account Coordinator working uniquely on advanced healthcare strategies and wellness solutions for clients. She supports a number of advanced health strategies including our suite of GameChanger programs. She is integral to the implementation and ongoing engagement of these unique solutions and strategies. Ashley’s responsibilities include supporting clients through the implementation and launch of vendor solutions, developing engagement strategies, and supporting and managing the ongoing relationships between vendors and clients. Ashley joined the team in 2019.
Ashley holds a Bachelor’s degree in Business from Point Park University. She is known for her organizational skills as well as her focus and attention to detail and looks forward to working closely with clients on their unique initiatives.
Deb Hoffer
Benefits Administration, HR Technical Supervisor
Deb is the Benefits Administration/HR Technical Supervisor responsible for servicing and assisting our clients, Alera Group partner clients, and our broker partner clients with benefit administration technology. Deb oversees the day-to-day functions of the Benefits Administration department. She delivers extraordinary service and is knowledgeable with building and maintaining electronic benefit-enrollment platforms, as well as configuring electronic enrollment files that are sent to carriers.
Deb spent part of her professional career working in the collections industry handling bookkeeping and payroll functions. After Deb finished her degree, she decided to pursue a career in the Human Resources field which lead her to her current position in Benefits Administration.
Deb is a licensed Life, Accident and Health agent and holds a BS degree in Business Administration with a Certificate in Human Resources.
Tyler Hollinger
Plan Administrator, Employee Benefits
Tyler officially joined the team in February 2020, bringing with him a solid foundation in client relations and an eye for seamless benefits administration. A trusted friend of the firm, Tyler had already assisted the client management and benefits administration teams for years as a Senior Project, often stepping in during the busiest times. Before joining our team, he spent three years managing Autobahn in Lemoyne, where he honed his customer service skills and developed a knack for problem-solving. In August 2024, Tyler expanded his expertise by earning his Health and Life Insurance License. As a Plan Administrator, he skillfully processes MERP™, HSA, and FSA claims, adding a personal touch to each interaction.
Erica Hain
Branch President, Employee Benefits - Central PA & Lehigh Valley
Erica Hain is a seasoned employee benefits leader with over 30 years of experience in the insurance and employee benefits industry. Throughout her career, she has led high-performing teams and driven strategic growth in a variety of organizational settings. Most recently, Erica served as the Practice Leader, Employee Benefits at Capstone Group. Her leadership journey also includes pivotal roles at Johnson, Kendall & Johnson, Geisinger Health Plan, Keystone Insurers Group, and Emerson Reid & Company.
Beyond her professional achievements, Erica has been deeply engaged in industry leadership through the National Association of Benefits and Insurance Professionals (NABIP). She served as Vice President of Region 2 on the NABIP Board of Trustees and has held numerous leadership positions across the local, state, and national levels. Her long-standing commitment to the industry has earned her multiple accolades, including the NAHU Presidential Service Award and the Region of Excellence Award.
Erica is recognized not only for her deep industry knowledge and strategic insight but also for her passion for mentorship, advocacy, and building collaborative partnerships that deliver lasting impact.
Erica is graduate of Lycoming College, Williamsport PA. She resides in Orwigsburg, PA with her husband and two dogs.
EXPERT EDUCATION
Events and Webinars
Employee Benefits
The Funding Edge: Why Fully Insured Limits Control — and What Modern Funding Unlocks
A funding decision framework leaders can use to evaluate options and align on next steps.
March 17, 2026 at 01:00 pm CT | Virtual
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Employee Benefits
Network Performance Strategy: Why Any Provider Costs More — and How to Steer to Value Without Disruption
A steering strategy that improves outcomes and total cost of care.
April 21, 2026 at 01:00 pm CT | Virtual
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Employee Benefits
The Compliance Pathway Q2
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
May 14, 2026 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Property and Casualty
Identity hijacking is surging. Here’s what leaders need to know.
Cyber incidents across our client base have been sharper, faster and more costly this year. Even organizations with strong controls are being hit in ways that look very different from past attacks.
March 13, 2026
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Employee Benefits
Legal Alert: RxDC Reporting Due June 1st
Reminder: RxDC Reporting Due June 1st
February 26, 2026
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Property and Casualty
AI-Powered Cyber Attacks, Why Yesterday’s Defenses Aren’t Enough.
The widespread availability of AI technology, combined with the ease of manipulating video calls, makes phone and Zoom calls susceptible to exploitation by threat actors.
February 2, 2026
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IRS Releases Guidance Related to Recent HSA Changes
The IRS recently released Notice 2026-5, which provides guidance and answers to common questions related to the expanded availability of health savings accounts (“HSA”) under the Reconciliation Act (previously named the One Big Beautiful Bill Act) passed into law earlier this year.
December 30, 2025
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