About Us
Since 1987 you may have known us as AIA, or American Insurance Administrators, or as one of our three core divisions: AIA Property & Casualty (P&C), Benefits Resource Group (BRG), or as Benefits Broker Solutions (BBS). You may have heard something about us becoming part of Alera Group in 2017. But we are all one company, and now we are aligning our name, our brand, our new look, and our new website to reflect that strong one-company story.
Work With Us
We are passionate about collaboration and growth. Enjoy working in a highly collaborative culture? Looking for an exciting environment that is constantly growing and improving? If you care about providing outstanding client service while serving local communities, then we may be looking for you.
Meet Our Team
Deb Hoffer
Benefits Administration, HR Technical Supervisor
Deb is the Benefits Administration/HR Technical Supervisor responsible for servicing and assisting our clients, Alera Group partner clients, and our broker partner clients with benefit administration technology. Deb oversees the day-to-day functions of the Benefits Administration department. She delivers extraordinary service and is knowledgeable with building and maintaining electronic benefit-enrollment platforms, as well as configuring electronic enrollment files that are sent to carriers.
Deb spent part of her professional career working in the collections industry handling bookkeeping and payroll functions. After Deb finished her degree, she decided to pursue a career in the Human Resources field which lead her to her current position in Benefits Administration.
Deb is a licensed Life, Accident and Health agent and holds a BS degree in Business Administration with a Certificate in Human Resources.
Tyler Hollinger
Plan Administrator, Employee Benefits
Tyler officially joined the team in February 2020, bringing with him a solid foundation in client relations and an eye for seamless benefits administration. A trusted friend of the firm, Tyler had already assisted the client management and benefits administration teams for years as a Senior Project, often stepping in during the busiest times. Before joining our team, he spent three years managing Autobahn in Lemoyne, where he honed his customer service skills and developed a knack for problem-solving. In August 2024, Tyler expanded his expertise by earning his Health and Life Insurance License. As a Plan Administrator, he skillfully processes MERP™, HSA, and FSA claims, adding a personal touch to each interaction.
Erica Hain
Employee Benefits Practice Leader
Erica Hain is a seasoned employee benefits leader with over 30 years of experience in the insurance and employee benefits industry. Throughout her career, she has led high-performing teams and driven strategic growth in a variety of organizational settings. Most recently, Erica served as the Practice Leader, Employee Benefits at Capstone Group. Her leadership journey also includes pivotal roles at Johnson, Kendall & Johnson, Geisinger Health Plan, Keystone Insurers Group, and Emerson Reid & Company.
Beyond her professional achievements, Erica has been deeply engaged in industry leadership through the National Association of Benefits and Insurance Professionals (NABIP). She served as Vice President of Region 2 on the NABIP Board of Trustees and has held numerous leadership positions across the local, state, and national levels. Her long-standing commitment to the industry has earned her multiple accolades, including the NAHU Presidential Service Award and the Region of Excellence Award.
Erica is recognized not only for her deep industry knowledge and strategic insight but also for her passion for mentorship, advocacy, and building collaborative partnerships that deliver lasting impact.
Erica is graduate of Lycoming College, Williamsport PA. She resides in Orwigsburg, PA with her husband and two dogs.
Baron Keefer
Chief Operating Officer, Property & Casualty
Baron is the Chief Operating Officer for the Property and Casualty division in the Mechanisburg. In addition to managing the operations, he is also a Senior Producer responsible for managing and growing a significant book of commercial clients. Baron specializes in construction, but he also handles clients in numerous other industry segments. He has expertise in traditional insurance products, as well as large deductibles, retros, self-insurance, and captives. Baron utilizes a consultative type of approach to analyzing his clients’ exposures to risk and determines the best solution to address them.
Baron has been with the team for over 20 years and previously served as a Regional Claims Manager in the insurance industry for several years. This experience has aided his ability to serve clients with a strong claims background and understanding of the coverage afforded under the insurance contract.
Baron is a licensed Property and Casualty agent and he also holds the Chartered Property Casualty Underwriter (CPCU) designation, the Construction Risk and Insurance Specialist (CRIS) designation as well as a Master’s In Business Administration (MBA) with a focus in Management from Loyola University.
EXPERT EDUCATION
Events and Webinars
Employee Benefits
Designing Benefits for Early - and Mid-Career Employees
In our three-part webinar series, Designing Benefits That Work – A Data-Driven, Multigenerational Focus, we’ll explore multigenerational workforce insights, debunk generational myths, share early- and late-career benefit strategies, review legal and compliance trends, and provide actionable tools and resources.
February 4, 2026 at 10:00 am CT | Virtual
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Employee Benefits
Navigating Medicare
The knowledgeable team at Alera Group is here to help you navigate your Medicare options to ensure you feel confident in your post-65 healthcare coverage.
February 11, 2026 at 12:00 pm CT | Virtual
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Property and Casualty
Top Cyber Threats of 2026 – and How to Mitigate Them
Cybercriminals have a new playbook—your business could be next.
February 17, 2026 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
IRS Releases Guidance Related to Recent HSA Changes
The IRS recently released Notice 2026-5, which provides guidance and answers to common questions related to the expanded availability of health savings accounts (“HSA”) under the Reconciliation Act (previously named the One Big Beautiful Bill Act) passed into law earlier this year.
December 30, 2025
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Property and Casualty
Are you prepared for 2026? Property and Casualty Trends Uncovered
The sixth annual Property and Casualty Market Outlook from Alera Group sets the stage for how organizations can recalibrate their risk strategies in 2026. Built on thousands of data points — including a nationwide survey of insurance company partners and wholesale intermediaries — this report delivers actionable insights for insurance buyers, risk managers and business leaders.
December 17, 2025
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Employee Benefits
Legal Alert: Agencies Clarify How Certain Fertility Benefits May be Treated as Excepted Benefits
This alert is of interest to all employers that offer fertility benefits or may be interested in offering fertility benefits in the future.
November 4, 2025
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Top 5 Insurance Surprises Businesses Face in Q4 — and How to Prevent Them
As year-end approaches, many organizations focus on closing out financials and planning for the year ahead. It’s also the time when insurance programs often reveal unexpected challenges, some avoidable, others the result of shifting market conditions or overlooked details.
October 30, 2025
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