About Us
Since 1987 you may have known us as AIA, or American Insurance Administrators, or as one of our three core divisions: AIA Property & Casualty (P&C), Benefits Resource Group (BRG), or as Benefits Broker Solutions (BBS). You may have heard something about us becoming part of Alera Group in 2017. But we are all one company, and now we are aligning our name, our brand, our new look, and our new website to reflect that strong one-company story.
Work With Us
We are passionate about collaboration and growth. Enjoy working in a highly collaborative culture? Looking for an exciting environment that is constantly growing and improving? If you care about providing outstanding client service while serving local communities, then we may be looking for you.
Meet Our Team
Deb Hoffer
Benefits Administration, HR Technical Supervisor
Deb is the Benefits Administration/HR Technical Supervisor responsible for servicing and assisting our clients, Alera Group partner clients, and our broker partner clients with benefit administration technology. Deb oversees the day-to-day functions of the Benefits Administration department. She delivers extraordinary service and is knowledgeable with building and maintaining electronic benefit-enrollment platforms, as well as configuring electronic enrollment files that are sent to carriers.
Deb spent part of her professional career working in the collections industry handling bookkeeping and payroll functions. After Deb finished her degree, she decided to pursue a career in the Human Resources field which lead her to her current position in Benefits Administration.
Deb is a licensed Life, Accident and Health agent and holds a BS degree in Business Administration with a Certificate in Human Resources.
Tyler Hollinger
Plan Administrator, Employee Benefits
Tyler officially joined the team in February 2020, bringing with him a solid foundation in client relations and an eye for seamless benefits administration. A trusted friend of the firm, Tyler had already assisted the client management and benefits administration teams for years as a Senior Project, often stepping in during the busiest times. Before joining our team, he spent three years managing Autobahn in Lemoyne, where he honed his customer service skills and developed a knack for problem-solving. In August 2024, Tyler expanded his expertise by earning his Health and Life Insurance License. As a Plan Administrator, he skillfully processes MERP™, HSA, and FSA claims, adding a personal touch to each interaction.
Baron Keefer
Producer, Property & Casualty
Baron is a Producer for the Property and Casualty division in Mechanicsburg. In addition to managing the operations, he is also a Senior Producer responsible for managing and growing a significant book of commercial clients. Baron specializes in construction, but he also handles clients in numerous other industry segments. He has expertise in traditional insurance products, as well as large deductibles, retros, self-insurance, and captives. Baron utilizes a consultative type of approach to analyzing his clients’ exposures to risk and determines the best solution to address them.
Baron has been with the team for over 20 years and previously served as a Regional Claims Manager in the insurance industry for several years. This experience has aided his ability to serve clients with a strong claims background and understanding of the coverage afforded under the insurance contract.
Baron is a licensed Property and Casualty agent and he also holds the Chartered Property Casualty Underwriter (CPCU) designation, the Construction Risk and Insurance Specialist (CRIS) designation as well as a Master’s In Business Administration (MBA) with a focus in Management from Loyola University.
Sierra Kepner
Director of Client Delivery, Employee Benefits
Sierra serves as the Director of Client Delivery for the Employee Benefits division, bringing deep expertise in the insurance industry and a strong commitment to operational excellence. In this role, she leads the end-to-end delivery of client services — including onboarding, renewal processing, proposal delivery, and complex issue resolution — ensuring a seamless and high-quality experience for every client.
With a collaborative leadership style and a sharp attention to detail, Sierra partners closely with internal teams to align service delivery with business objectives and evolving client needs. Her approach is grounded in proactive communication, accountability, and a passion for delivering meaningful results in the employee benefits space.
She holds a Bachelor of Science in Nursing from Messiah College and a Resident Producer License in Health, Life, Accident, and Fixed Annuities. Outside of work, Sierra enjoys spending time adventuring with her family — whether exploring the outdoors, discovering new places, or simply enjoying quality time together.
EXPERT EDUCATION
Events and Webinars
Employee Benefits
Benchmarking That Drives Decisions: Why Averages Mislead — and What Best-in-Class Data Reveals
A clear, data-driven view of the 2026 employee benefits landscape grounded in benchmarking results.
June 16, 2026 at 01:00 pm CT | Virtual
Register Here
Employee Benefits
GLP-1s at Scale: Why Weight-Loss Drug Decisions Are Now a Financial Strategy
A GLP-1 decision framework plus scenarios.
July 21, 2026 at 01:00 pm CT | Virtual
Register Here
Employee Benefits
Open Enrollment That Works: Why Employees Do Not Engage — and How Modern Communications Drive Better Choices
Practical communication strategies to strengthen open enrollment effectiveness and employee decision-making.
August 18, 2026 at 01:00 pm CT | Virtual
Register Here
THOUGHT LEADERSHIP
Insights
Property and Casualty
Why is umbrella liability getting so expensive?
While most commercial insurance pricing has softened in 2026, umbrella liability has not. In fact, it’s moving in the opposite direction.
May 4, 2026
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Property and Casualty
AI Isn’t Liable for the Mistake. You Are.
Artificial intelligence is powerful. It’s also wrong more often than people want to admit.
If you use AI to support or deliver professional services, any mistake it makes is still your responsibility. Not the software’s. Not the vendor’s. Yours.
April 1, 2026
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Identity hijacking is surging. Here’s what leaders need to know.
Cyber incidents across our client base have been sharper, faster and more costly this year. Even organizations with strong controls are being hit in ways that look very different from past attacks.
March 13, 2026
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Legal Alert: RxDC Reporting Due June 1st
Reminder: RxDC Reporting Due June 1st
February 26, 2026
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